Conversion Tracking Audit Checklist — 100+ Silent Tracking Mistakes That Kill ROAS
You’re not underperforming. You’re under-attributing.
If you're spending $20K–$500K/month on Meta or Google Ads...
And you're still guessing whether the data’s right —
This is your wake-up call.
Inside this tactical tracking kit, you’ll audit the exact issues silently killing your ROAS — and walk away knowing exactly what’s broken.
What You’ll Uncover:
- Pixel & CAPI events not firing (or firing twice)
- Meta match rate gaps under 80%
- GA4 ghost drop-offs on key funnel steps
- Deduplication issues across platforms
- CRM revenue not syncing to ad platforms
This isn’t theory.
It’s the same 100+ point audit I use when rebuilding $3K–$6K client accounts with attribution gaps across:
Meta, GA4, GTM, sGTM, CRM, and beyond.
We’ve used it to uncover $10K… $30K… even $240K+ in invisible revenue.
And now it’s yours.
What You’ll Get
The Full Checklist (Google Sheet)
→ Covers Meta, GA4, GTM, sGTM, CRM, CAPI, deduplication, attribution flows
→ Audit-ready fields for your devs or tracking vendor
→ Lifetime updates included
🛠️ Bonus: Built-in self-audit scoring system
→ Know exactly what to fix first — and what’s costing you most
Who This Is For
- Media buyers, growth leads, and DTC operators scaling $20K+/month
- Brands that don’t fully trust their GA4 or Meta numbers
- Teams losing confidence in their ROAS — and need answers now